– New Corporate Identity Reflects Ever-Changing Digital Market and Company’s Continuous Pursuit of Next Game Changer –
TORONTO, September 27, 2018 – Cue Digital, the online advertising sales agency that delivers engagement to the most lucrative consumer audiences in Canada, today announced a corporate rebranding that reflects both 10 years of experience in an ever-changing market and a charge towards the future with a bold new vision for the industry.
Ten years ago, tinder was something you lit a fire with. A lot has changed in 10 years, and so has Cue Digital. The Company first launched as a production company in 2008 with a team of five working out of a 500 sq. ft. space. Over the past decade, Cue Digital has transformed into a digital media company of the future with five divisions offering the best-in-breed influencer data-driven marketing platform, social amplification and branded content production. From their 5,000 sq. ft. business loft in a heritage building in Toronto’s lower east side, Cue Digital now develops innovative integrated advertising solutions that enable global, national and regional brands to reach their audiences in Canada.
“This rebrand marks a significant chapter in our company’s evolution. Cue Digital is riding a wave of momentum right now, making it the perfect opportunity to rethink our brand and show the company’s true soul and culture to all who cross our path,” said David U.K., CEO, Cue Digital. “The brand’s ethos is built on trust and transparency with a serious dose of cool – the new logo, website and tagline exhibit these characteristics perfectly.”
The tagline ‘‘#WDCS, We Do Cool Shit!’ captures the creativity of Cue Digital’s team as much as it communicates the strategy, purpose and mission of the business. CEO David U.K. believes the key to the company’s success has been in hiring the right people to execute the vision and building symbiotic media divisions to provide advertisers with a creative, solution-oriented company that not only develops, but produces and amplifies to Canadian audiences at scale.
The Company will also restructure its sales team to a single sales rep per agency model with reps who handle both premium and programmatic ad buys. The shift signals a renewed focus on building relationships with its partners, delivering clear and comprehensive results, and supplying transparent pricing and data.
“We believe we are building the media company of the future. In a world where many major media companies are declining, merging, or folding, we are growing year-over-year, not only in revenue but in offerings,” said David U.K. “With our fresh new look and a foundation of exceptional people and dynamic partners, Cue Digital is ready to shape the future of digital advertising.”
Cue Digital has just been named to Canadian Business’ Growth 500 list of Canada’s fastest growing companies for the fifth year in a row. With the exclusive rights to represent some of the most recognized, high-profile digital news, sports and entertainment properties in Canada, Cue Digital reaches over 18 million unique Canadians each month, more than 80% of millennials and 65% of all Canadians.
About Cue Digital
Cue Digital is the online advertising sales agency that audience-first publishers trust to deliver cool and cohesive experiences for brands and the consumers who adore them. Their consumer obsessed philosophy has led to the development of innovative in-house products and solutions ̶ from content creation to amplification and distribution ̶ that are transforming the future of digital advertising. Cue Digital reaches over 18 million unique Canadians for premium publishers each month, including more than 80% of millennials. Find more information about how Cue Digital delivers engagement to the most lucrative consumer audiences at www.cuedigitalmedia.com.
For additional information, please contact
Nikki Gentles [email protected] 416-737-6801