State of Digital Media

Digital advertising is growing 15% YoY, from $266b in 2018 to $465b by 2022.

              ▶ Digital will be 50% of all ad spend by 2022.

 

63% of digital goes to the Duopoly, 12% is going to the Next 5.

              ▶  Google is growing 20%, with $115 billion and 43% of the market.

              ▶  Facebook is growing 33%, with $54 billion and 20% of the market.

              ▶  Next 5 (Amazon, Microsoft, Oath, Twitter, Snap) have $29 billion, 12% of the market, 42% growth.

              ▶  Rest of the digital market will decline 11% in 2019.

 

Social leads the pack, growing from $185b today, 40% of the ad market by 2022.

             ▶ Video is $28b, growing 15% (in line with market) to $48b by 2022.

            ▶ Search, Banner, and Classifieds all growing less than 10%.

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