The FADER Taps Cue Digital for Canadian Expansion
-Custom branded content and event sponsorships offer Canadian brands tie to innovative music programming and emerging artists -
TORONTO, March 13th, 2019 – Cue Digital, the online media sales agency that delivers engagement to the most lucrative consumer audiences in Canada, today announced a partnership with music, style, and culture global media company The FADER. The two companies will offer Canadian brands experiential and branded content opportunities amplified to a music audience via the Cue Digital premium publisher roster.
The FADER offers brand sponsorship, integration, as well as native content that includes in-depth partner articles with custom photography, social content and video. With event sponsorships, brands have the opportunity to weave strong messaging and brand touchpoints into unique experiences and tap into huge fan bases.
“We are thrilled to partner with The FADER to Cue the music in Canada,” said David U.K., CEO, Cue Digital. “THE FADER is the most authentic music voice in media today and offers an awesome opportunity for Canadian brands to associate themselves with some of the hottest emerging artists and highly immersive experiences
“The FADER champions a diverse range of artists and the culture that surrounds them, creating a growing, inclusive community for music discovery. This partnership will allow The FADER to leverage Cue Digital’s extensive reach to 80 percent of all millennials in Canada,” said Andy Cohn, president and publisher of The Fader. “With David U.K.’s roots in music having built one of the first national digital radio networks he has a deep understanding of the Canadian music industry and a track record of delivering successful promotional activations.”
About Cue Digital
Cue Digital is the online media sales agency that audience-first publishers trust to deliver cool and cohesive experiences for brands and the consumers who adore them. Their consumer obsessed philosophy has led to the development of innovative in-house products and solutions ̶ from content creation to amplification and distribution ̶ that are transforming the future of digital advertising. Cue Digital reaches over 18 million unique Canadians for premium publishers each month, including more than 80% of millennials. Find more information about how Cue Digital delivers engagement to the most lucrative consumer audiences at www.cuedigitalmedia.com.
About The FADER:
Launched in 1999 and founded by Rob Stone and Jon Cohen, The FADER is an award-winning, ahead-of-the-curve music, style, and culture global media company and the unofficial guide to what’s next in music. Led by President and Publisher Andy Cohn, The FADER is credited with giving early exposure to top artists including Kanye West, Bon Iver, Kendrick Lamar, Outkast, The Strokes, Drake and The White Stripes. The FADER brand has expanded in innovative ways, providing a cross-platform reach across print, digital, mobile, and social media, including award-winning film and video, and sought-after experiential events. The FADER's celebrated flagship live music event, FADER FORT, presents some of today’s most innovative programming and emerging artists to fans.
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