La Presse Chooses Cue Digital to Lead Digital Expansion in English Canada
-Strategic partnership aimed at making media outlet top French-language digital player -
Montreal and Toronto, March 27, 2019 – La Presse, Canada's largest French-language media outlet, today announced it will be joining forces with Cue Digital to lead its digital expansion. The Toronto-based digital sales agency will handle all digital advertising buys, both direct sales and programmatic, for La Presse in English Canada.
“This strategic partnership will enable La Presse to further propel the digital transformation it has undertaken in recent years, and to become one of the leading French-language digital players in Canada,” said Patrick Jutras, Vice-president sales and advertising operations, La Presse. “Cue Digital stands out as one of Toronto's most digital-savvy agencies with its diverse offerings of innovative and unconventional products and solutions. They are uniquely positioned to leverage La Presse+’s distinct brand, format and features in the English market in Canada.”
“LaPresse is an incredible addition to our high profile brand safe roster of partners. Now advertisers can access a powerful and efficient reach to French and English audiences through one source at Cue Digital,” said David U.K., CEO, Cue Digital. “Our team understands better than anyone the uniqueness of La Presse+’s platform and how to leverage its full capabilities to create value for advertisers.”
La Presse is the first French-language publisher in Cue Digital’s media portfolio. With the addition of La Presse, Cue has an unduplicated reach of 18.98M and reaches 61.2% of Canadians.*
*comScore Media Metrix, multiplateform, Canada 18+, January 2019
About La Presse
La Presse is a French-language media outlet of record in Canada whose content is distributed on several platforms, including a digital edition for tablets, a mobile application and a website. La Presse is known for its distinctive, rich and diversified coverage of news and current events. Recipient of numerous awards for the quality of its content and its design, La Presse is also known for its in-depth series and special reports, as well as for the importance of discussion and debate section. La Presse+, its free-subscription digital edition, fully leverages the multi-function capabilities of the tablet and delivers the most comprehensive news and information experience ever from Québec’s largest newsroom.
About Cue Digital
Cue Digital is the online media sales agency that audience-first publishers trust to deliver cool and cohesive experiences for brands and the consumers who adore them. Their consumer obsessed philosophy has led to the development of innovative in-house products and solutions ̶ from content creation to amplification and distribution ̶ that are transforming the future of digital advertising. Cue Digital reaches over 18 million unique Canadians for premium publishers each month, including more than 80% of millennials. Find more information about how Cue Digital delivers engagement to the most lucrative consumer audiences at www.cuedigitalmedia.com.
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