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Cue Digital and DAZN Join Forces to Take Advertising OTT in Canada
– Canadian brands get a chance to own the action on new home of sports –
TORONTO, September 25, 2019 – Cue Digital, the online media sales agency that delivers engagement to the most lucrative consumer audiences, today announced that it will partner with DAZN Media to offer advertising on the live and on-demand global sports streaming service to Canadian brands for the first time.
The two companies will be working jointly in market to offer brand integrations, video advertising and sponsorships that will be streamed to media through sporting content on DAZN’s licensed rights to stream the NFL, English Premier League, and UEFA Champions League. Cue Digital also manages the direct sold and programmatic guaranteed advertising inventory for DAZN’s affiliated websites in Canada, including premier sports destination Sporting News.
“Cue Digital is thrilled to extend our partnership with DAZN to include OTT-based advertising on the world’s first live streaming sports broadcaster,” said David U.K., CEO, Cue Digital. “For many Canadian advertisers this will be a rare new opportunity to activate their brands around world-class sports editorial coverage in the new digital viewing age.”
“As the eco-system of OTT, multi-sport and sport dedicated platforms continues to grow, so to does the opportunity for ad revenue growth in this very exclusive online marketplace,” said Mike Mobley, Vice President North America, DAZN Media. “Our partnership with Cue Digital will allow us new ways to reach and engage Canadian fans throughout their sports journey.”
Canadians can watch DAZN anywhere on any device, including smart TVs, PCs, mobile phones, tablets and game consoles. Every year, DAZN streams more than 3 million hours of content to sports fans across Canada, making it the country’s biggest sports broadcaster based on volume.
About Cue Digital
Cue Digital is the online media sales agency that audience-first publishers trust to deliver cool and cohesive experiences for brands and the consumers who adore them. Their consumer obsessed philosophy has led to the development of innovative in-house products and solutions ̶ from content creation to amplification and distribution ̶ that are transforming the future of digital advertising. Cue Digital reaches over 16 million unique Canadians across premium publishers each month, including more than 63% of millennials. Find more information about how Cue Digital delivers engagement to the most lucrative consumer audiences at cuedigitalmedia.com.
Globally, DAZN is a live and on-demand sports streaming service created by fans, for fans, that is leading the charge to provide access to sports anytime, anywhere. DAZN guarantees no long-term contract, no bundles, just one affordable price for access to all the service's sports on connected devices including smart TVs, smartphones, tablets, games consoles and PCs. DAZN launched in Canada in July 2017 with a host of sporting rights and is currently also available in the U.S., Italy, Germany, Switzerland, Austria, Spain, Japan and Brazil. DAZN remains the only place for Canadians to watch every single live NFL game, and is the exclusive home of RedZone. DAZN has also become the new home of UEFA Champions League and Europa League and offers MLS Live, MLB Network, Six Nations Rugby, boxing, MMA, cricket, and much more live and on-demand. In Canada, DAZN costs $20 per month after a one-month free trial or $150 for an annual subscription.
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