Cue Digital and Sing Tao Partner to Reach Untapped Audiences
Strategic partnership will connect brands to over 1.3 million Chinese Canadians
TORONTO, September 21, 2020 – Cue Digital, the online media sales agency that delivers engagement to the most lucrative consumer audiences, announced today that it has struck an exclusive partnership with Sing Tao News Corporation to offer advertising and sponsorships to brands through the popular news site to reach a growing Chinese Canadian population.
Sing Tao provides up-to-the-minute news and information across its print, radio and digital platforms to a population of over 1.3 million Chinese Canadians.
Cue Digital will work directly with advertisers and Sing Tao to create digital ads and custom branded content including advertorials, homepage takeovers, video and social posts across Sing Tao’s suite of platforms including their desktop and mobile website, Dushi.ca, ccue.ca and Dushi WeChat.
“This strategic partnership will enable Sing Tao to further propel the digital transformation from bringing our newspaper online to becoming the leading and most reputable Chinese news sources in Canada,” said Anson Wong, VP, Business Ventures of Sing Tao Media. “Cue Digital brings a diverse offering and with us, we can truly help brands reach new audiences and scale their message.”
“We saw a great untapped market and jumped at the opportunity to partner with Sing Tao,” said David U.K., CEO, Cue Digital, “Now advertisers can uncover the extensive reach amongst the Chinese Canadian community.”
About Cue Digital
Cue Digital is the online media sales agency that audience-first publishers trust to deliver cool and cohesive experiences for brands and the consumers who adore them. Their consumer obsessed philosophy has led to the development of innovative in-house products and solutions ̶ from content creation to amplification and distribution ̶ that are transforming the future of digital advertising. Cue Digital reaches over 16 million unique Canadians across premium publishers each month, including more than 47% of millennials. Find more information about how Cue Digital delivers engagement to the most lucrative consumer audiences at cuedigitalmedia.com.
About Sing Tao Media Group Canada
Sing Tao Media Group Canada is the largest Chinese media group in Canada. Established in 1978, our daily newspaper, Sing Tao Daily is Canada’s most widely read Chinese-language newspaper, with editions in Toronto, Vancouver and Calgary. Our businesses, connects with over 1.3 million Chinese Canadians, includes online publishing, printing, radio, magazine publishing, e-commerce and enterprise software development services. Sing Tao operates A1 Chinese Radio, which produces more than 70 hours of Chinese-language programming a week targeting the Chinese audience in the Greater Toronto Area. Sing Tao’s digital portfolio also includes singtao.ca, ccue.ca, dushi.ca, a1chineseradio.ca, eliteGen.ca and e-commerce platform singclub.ca. Sing Tao operates its mobile APP and social media platforms including WeChat, as well as facebook pages in Toronto, Vancouver and Calgary respectively. To learn more, visit singtao.ca.
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