We Do Cool Sh!t
Cue Digital and Activision Blizzard Media Help Brands Take Ad
Game to the Next Level
– Partnership builds gateway to pocket gamers for Canadian brands –
TORONTO, January 28, 2020 – Cue Digital, the online media sales agency that delivers engagement to the most lucrative consumer audiences, today announced that it will partner with Activision Blizzard Media, the gateway for brands to access leading interactive entertainment company King, to offer advertising and sponsorships through the world’s leading mobile games to brands exclusively in Canada.
Cue Digital will work directly with brands and Activision Blizzard Media to create in-game brand integrations and custom ad products across the King portfolio, including franchises like Candy Crush™ and Farm Heroes™, that are transparent, unobtrusive, and natively-integrated in a way that is positive to the gameplayer experience.
“Everyone has a video game console in their back pocket. With the global gaming audience growing and diversifying, brands have an opportunity to reach breadwinners and household-decision makers,” said David U.K., CEO, Cue Digital. “Cue Digital is excited about helping brands create an emotional connection with players by reaching them at key moments in their gameplay journey.”
“The King portfolio of mobile games offers access to a large and highly engaged audience, creating a unique opportunity for brands to access an active buying audience,” said Brian Ames, President, Activision Blizzard Media. “We’re looking forward to partnering with Cue Digital to further expand our offering in the Canadian market.”
About Cue Digital
Cue Digital is the online media sales agency that audience-first publishers trust to deliver cool and cohesive experiences for brands and the consumers who adore them. Their consumer obsessed philosophy has led to the development of innovative in-house products and solutions ̶ from content creation to amplification and distribution ̶ that are transforming the future of digital advertising. Cue Digital reaches over 16 million unique Canadians across premium publishers each month, including more than 47% of millennials. Find more information about how Cue Digital delivers engagement to the most lucrative consumer audiences at cuedigitalmedia.com.
About Activision Blizzard Media
Activision Blizzard Media is the gateway for brands to the #1 cross-platform gaming company in the western world, with hundreds of millions of players across over 190 countries. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports opportunities like the Call of Duty® and Overwatch® Leagues, and some of the top PC and console gaming franchises such as World of Warcraft®, Call of Duty®, and StarCraft®. The idea is simple: great game experiences offer great marketing experiences. Learn more at www.activisionblizzardmedia.com.
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