Generate awareness as around the H&M Spring 2018 Collection and drive online + instore sales of specific Spring pieces.
Strategy & Solution:
Use an influencer who’s audience has a high affinity to H&M and have her style 2 models using the new spring collection in Cue-produced custom videos.
Amplify the custom videos across the influencer’s social channels and on a selection of premium Cue sites that reach the H&M target audience. Create additional influencer content on-set, including behind-the-scenes images and engaging stories.