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Objective:
Generate awareness as around the H&M Spring 2018 Collection and drive online + instore sales of specific Spring pieces.
Strategy & Solution:
Use an influencer who’s audience has a high affinity to H&M and have her style 2 models using the new spring collection in Cue-produced custom videos.
Amplify the custom videos across the influencer’s social channels and on a selection of premium Cue sites that reach the H&M target audience. Create additional influencer content on-set, including behind-the-scenes images and engaging stories.
1X
INFLUENCER
13
POSTS CREATED
SHARED ON:
Results:
29%
Higher video Eng rate than the sponsored industry benchmark
Higher photo Eng rate than influencer personal benchmark
21%+
She doubled her followers’ affinity
(Fan Score) to the
H&M Brand
2X+
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