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Objective:

​

Generate awareness as around the H&M Spring 2018 Collection and drive online + instore sales of specific Spring pieces. 

Strategy & Solution:

​

Use an influencer who’s audience has a high affinity to H&M and have her style 2 models using the new spring collection in Cue-produced custom videos.

​

Amplify the custom videos across the influencer’s social channels and on a selection of premium Cue sites that reach the H&M target audience. Create additional influencer content on-set, including behind-the-scenes images and engaging stories. 

1X

INFLUENCER

13

POSTS CREATED

SHARED ON:

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Results:

29%

Higher video Eng rate than the sponsored industry benchmark

Higher photo Eng rate than influencer personal  benchmark

21%+

She doubled her followers’ affinity

(Fan Score) to the

H&M Brand

2X+

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