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For the release of Far Cry Primal, Cue Digital was tasked with generating awareness and interest for the game, as well as purchase consideration and ultimately sales.
Cue partnered with theChive to create a custom quiz that was highly engaging to theChive's audience of gaming fans.
The quiz garnered a lot of earned media, over-delivering in views by 12%!
Additional Success Metrics:
94%
of Users Who Started the Quiz Completed it
of Exposed Users Started the Quiz
83%
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