Cue Digital and Group Nine Media Expand Partnership to Include POPSUGAR in Canadian Offering
Group Nine Acquired Leading Women’s Lifestyle Publisher in Fall 2019
New Group Nine Portfolio Reaches Fifty Percent of All Canadians
Toronto, August 12, 2020 – Cue Digital, the online media sales agency that delivers engagement to the most lucrative consumer audiences in Canada, today announced that it has expanded its exclusive partnership with Group Nine Media, a top 10 most-viewed global media company [source: Tubular Labs, June 2020], to now include POPSUGAR, the leading digital women’s lifestyle brand, in its Canadian offering.
Group Nine acquired POPSUGAR in October 2019, expanding the partnership first created in early 2019, in which Cue represents Group Nine’s unique branded content offerings to Canadian clients. The new Group Nine portfolio reaches 50 per cent of all Canadians across its five publishers: NowThis, The Dodo, POPSUGAR, Thrillist and Seeker [source: Platform analytics via Facebook, YouTube, and Twitter. Q2, 2020].
POPSUGAR is the #1 most engaged-with women’s lifestyle site in the U.S. [source: ComScore, February 2020] and reaches global audiences across platforms with its premium lifestyle content spanning across fitness, health & wellness, beauty and entertainment. POPSUGAR Fitness is the no. 1 most-viewed fitness publisher across YouTube, Facebook, Instagram and Twitter [source: Tubular Labs, May 2020] and recently surpassed 5M subscribers on YouTube. The women’s publisher recently launched a new partnership with Old Navy to create the retailer’s first-ever tween clothing line, “PS x ON,” which is available in Canadian and American Old Navy locations.
“POPSUGAR is the go-to destination for young women around the world looking for positivity and new ways to live their best lives,” said Group Nine’s Chief Revenue Officer, Geoff Schiller. “We’re excited to work with more Canadian brands so that we can authentically and strategically connect them with our hyper-engaged audience of young women with our suite of product offerings ranging from written, social, video, experiential and eCommerce. POPSUGAR currently enjoys over 60% repeat client business year-over-year, which is a testament to our team’s white glove client service and ability to drive results that exceed brand partners’ business objectives.”
“Canadian advertisers are always looking for opportunities to speak to young, digitally-savvy female consumers,” said David U.K., CEO, Cue Digital. “With POPSUGAR’s loyal audience, we have no doubt our Canadian advertisers will be able to connect to consumers in a new, meaningful and effective way.”
About Cue Digital
Cue Digital is the online media sales agency that audience-first publishers trust to deliver cool and cohesive experiences for brands and the consumers who adore them. Their consumer obsessed philosophy has led to the development of innovative in-house products and solutions ̶ from content creation to amplification and distribution ̶ that are transforming the future of digital advertising. Cue Digital reaches over 16 million unique Canadians across premium publishers each month, including more than 47% of millennials. Find more information about how Cue Digital delivers engagement to the most lucrative consumer audiences at cuedigitalmedia.com.
About Group Nine:
Group Nine has the most optimistic, fast moving, deeply connected brands in the categories that matter NOW. As the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], Group Nine’s brands are built for the platforms where young people spend the majority of their time. We reach over 80% of Americans in their 20s every month [Nielsen DCR, June 2020]. Audiences spend nearly 90 million hours a month engaging with our category-defining brands [platform analytics, June 2020] - NowThis, the no. 1 most-watched news and politics brand globally on social [Tubular Labs, May 2020]; The Dodo, the #1 media brand for reach on mobile in the U.S. [Nielsen DCR, November 2019]; POPSUGAR, the #1 most engaged-with Women’s Lifestyle site in the U.S. [Comscore, February 2020]; Thrillist, the most-trusted digital brand in food, drink, travel & entertainment; and Seeker, the no. 1 science brand on mobile in the U.S. [Nielsen DCR, April 2020]. Group Nine has been recognized with hundreds of prestigious awards including Edward R. Murrow, James Beard, Cannes Lions, Critic’s Choice, among others.
POPSUGAR is the leading global women’s lifestyle publisher [Comscore, February 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and
Seeker [Nielsen DCR, June 2020].
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