CAMPAIGN OBJECTIVES
Position the Canon PIXMA printer as the ultimate multi-tool that makes it simple to get things done around the house. How do we take a product like a printer and elevate it?
CAMPAIGN STRATEGY
Develop ideas based on key areas in everyday life where the PIXMA comes to the rescue: Home Admin, Arts & Crafts, Small Business, Holiday Events…and using a selection of influencers that speak to the target demo, create authentic stories that position the PIXMA as the ultimate household item that enables you to do so many things – so many more things than your current printer allows.
1M
TOTAL VIEWS
ALMOST
22%
TOTAL VIEWS
INFLUENCER
CHANNELS
ADDITIONAL
DISTRIBUTION
78%
TOTAL VIEWS
POSITIVITY
94%
RATIO
Ultimately, our mix of unique and relatable ideas, relevant and engaging influencers and a scaled and contextually aligned distribution strategy made for a successful campaign that achieved wonderful results
Tactic #1 Generated CTR's that were
2X
Industry Standard
Industry Standard
1.2X
Tactic #2 Garnered an AVG CTR that was
Industry Standard
5.2X
Tactic #3 Generated an AVG. Engagement Rate Of Over
Industry Standard and Over
4.7X
Tactic #4 Generated an AVG. CTR That Was
584,000
Completed Views
Video Completion Rate of Over
1.5X
Industry Standard
