CAMPAIGN OBJECTIVES

Position the Canon PIXMA printer as the ultimate multi-tool that makes it simple to get things done around the house. How do we take a product like a printer and elevate it?

CAMPAIGN STRATEGY

Develop ideas based on key areas in everyday life where the PIXMA comes to the rescue: Home Admin, Arts & Crafts, Small Business, Holiday Events…and using a selection of influencers that speak to the target demo, create authentic stories that position the PIXMA as the ultimate household item that enables you to do so many things – so many more things than your current printer allows. 

1M

TOTAL VIEWS

ALMOST

22%

TOTAL VIEWS

INFLUENCER

CHANNELS

ADDITIONAL

DISTRIBUTION

78%

TOTAL VIEWS

POSITIVITY

94%

RATIO

Ultimately, our mix of unique and relatable ideas, relevant and engaging influencers and a scaled and contextually aligned distribution strategy made for a successful campaign that achieved wonderful results

Tactic #1 Generated CTR's that were

2X

Industry Standard

Industry Standard

1.2X

Tactic #2 Garnered an AVG CTR that was

Industry Standard

5.2X

Tactic #3 Generated an AVG. Engagement Rate Of Over

Industry Standard and Over

4.7X

Tactic #4 Generated an AVG. CTR That Was

584,000

Completed Views

Video Completion Rate of Over

1.5X

Industry Standard

And One of Our Influencers Grew Her Following By Over

100%

&

Tel: +1 (416) 214-1588  |  Fax: +1 (416) 214-1571

Cue Digital is Owned and Operated by Cue Digital Media

© Cue Digtial Media