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The New Cue

Updated: Oct 3, 2018

Thoughts from David U.K.

As I reflect on the past 10 years with Cue Digital, I am met with a lot of emotion, but the overwhelming one is pride. Pride in what we have been able to accomplish; pride in that we stuck to our beliefs and morals; and pride in my team who helped make this all possible.

Ten years ago, Cue Digital was an 18-34, male-focused ad network with four guys working in a small office. Not anymore. We have invested in our most valuable asset, human capital. We are 50 people strong in the coolest lower east side 10,000 square-foot heritage loft location. While we’re proud of our history, it is Cue’s future that we’re really excited about!

When I think about the future and how consumers interact with brands, it is on a very personal, one-on-one basis. They search out the content and experiences that speak to them directly and that’s a sand box that Cue is investing in. Whether that be our best-in-breed influencer platform fueled by data or our in-house content studio, we want to create magnetic experiences that bring consumers to us.

We also want to be better partners for our agencies, and to do this we created one central point of contact so we can gain a deeper understanding of your business and the challenges we need to help solve.

I want to take the opportunity to thank everyone who has helped Cue on this journey. I am extremely proud of those who have helped elevate Cue to what it is today. Seeing the mark those people have been able to make in the media industry makes me proud. Hopefully, Cue Digital was able to play a small role in their success.

As I look ahead, I see incredible opportunities for Cue Digital to work with new and existing partners to create campaigns that rise above the noise. The world needs big ideas more than ever. #WDCS, We Do Cool Shit! Let’s do it together.

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